PRIVACY POLICY
Your data. Clear and simple.
This privacy policy explains how Rising Edge Automation collects, uses, shares and protects personal information when you use our website, contact us, request a quotation, place an order, receive support or join our marketing list.
LAST UPDATED
12 October 2026
Rising Edge Automation only uses personal information where there is a clear business, contractual, legal or consent-based reason to do so. We aim to collect no more information than we reasonably need and to keep it only for as long as necessary.
WHO WE ARE
Rising Edge Automation Ltd
Rising Edge Automation Ltd (company number 16400711) is the controller of personal information described in this policy. We are registered in England and Wales and our registered office is 48 Angerton Avenue, Newcastle upon Tyne, NE27 0TU, United Kingdom.
For privacy questions or data-rights requests, contact info@rising-edge.co.uk.
WHAT WE COLLECT
Personal Information We May Collect
Enquiries & Quotations
Name, business or organisation, role, email address, telephone number, enquiry content, product requirements, quotation details and related correspondence.
Orders & Delivery
Customer and contact details, order and purchase-order information, delivery addresses, invoice information, transaction references, products supplied and relevant account records.
Support & Warranty
Product serial numbers, proof of purchase, fault descriptions, troubleshooting correspondence, photographs or videos you choose to send, repair history and warranty/service outcomes.
Marketing Preferences
Email address, consent records, subscription status and communication preferences when you join our waitlist or marketing list.
Website & Technical Data
Limited technical information produced through normal web hosting and security processes, such as IP address, browser/device information, request logs and pages requested. We do not currently intentionally deploy advertising pixels or behavioural analytics cookies on the public website.
Business Records
Information reasonably needed for accounting, tax, compliance, supplier/customer administration, dispute resolution and legal record-keeping.
WHY WE USE DATA
How We Use Personal Information
Respond & Quote
To respond to enquiries, understand requirements, prepare quotations and take steps requested before a contract is entered into.
Supply Products
To accept and administer orders, obtain payment, procure and build products, arrange delivery and maintain order records.
Support Customers
To troubleshoot systems, administer warranties, arrange returns, repairs and replacement parts, and manage complaints.
Operate the Business
To maintain accounting and compliance records, protect our systems, manage suppliers and advisers, prevent misuse and defend or exercise legal rights.
Marketing
To send product news, launch updates and practical automation resources where you have chosen to receive them, and to maintain a suppression record when you unsubscribe.
Improve Services
To understand common enquiries and support issues, improve documentation and develop our products and customer experience using proportionate business records.
LAWFUL BASIS
Our Basis for Using Data
Contract and steps before a contract - where processing is necessary to provide a quotation requested by an individual, enter into a contract with them or perform that contract.
Legitimate interests - for proportionate business-to-business communications, customer administration, product/support records, service improvement, fraud/security prevention and managing our business where those interests are not overridden by individual rights.
Consent - where you actively opt in to marketing or another activity that requires consent. You can withdraw consent at any time.
Legal obligation - where records or disclosures are required for tax, accounting, regulatory, product-safety or other legal reasons.
Where a business is our customer, we may rely on legitimate interests rather than contract to process the personal details of employees or other contacts acting for that business.
MARKETING
Waitlist & Email Updates
Our waitlist asks only for the email address and consent needed to send the communications described beside the form. We do not derive or invent a person's name from their email address.
You can unsubscribe at any time using the link in a marketing email or by contacting info@rising-edge.co.uk. We may retain a minimal suppression record so we can respect an unsubscribe request.
We use Brevo to manage email subscriptions and send marketing updates on our behalf.
SHARING DATA
Who We May Share Information With
We do not sell personal information.
Where necessary, we may share relevant information with service providers that support our business, including website/hosting providers, Brevo for email marketing, Formspree for website enquiries, accounting and business-software providers, banks/payment providers, couriers, suppliers or distributors involved in fulfilling an order, IT/security providers and professional advisers.
We may also disclose information where required by law, a regulator, court or competent authority, or where reasonably necessary to establish, exercise or defend legal rights.
Service providers receive only the information reasonably required for their role and are expected to handle it appropriately.
INTERNATIONAL PROCESSING
Where Information Is Processed
Some technology providers may process or support personal information from locations outside the United Kingdom. Where UK data-protection law requires safeguards for an international transfer, we will rely on an applicable UK adequacy regulation or other recognised safeguard and will review the arrangements used by our providers.
Our website also loads the Atkinson Hyperlegible Next typeface from Google-hosted font services. A request to those services may disclose normal connection information such as an IP address and browser request details to Google.
RETENTION
How Long We Keep Data
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and for any relevant legal, accounting, warranty, product-safety or dispute period.
Enquiries that do not become customer relationships are normally reviewed and deleted or anonymised when no longer useful, typically within 24 months of the last meaningful contact.
Order, invoice, customer, warranty, service and accounting records may be retained for longer periods where needed for tax, accounting, product traceability, warranty administration or the establishment, exercise or defence of legal claims. Core financial records are normally retained for at least the period required by applicable UK tax and company law.
Marketing data is retained until you unsubscribe, withdraw consent or the list is no longer used, subject to a minimal suppression record where needed to honour an opt-out.
SECURITY
How We Protect Information
We use proportionate technical and organisational measures intended to protect personal information against unauthorised access, loss, alteration or disclosure. Access is limited to people and service providers who reasonably need it for their role.
No internet or storage system can be guaranteed completely secure, so we also review suppliers and working practices as the business develops.
YOUR RIGHTS
Your Data Protection Rights
Depending on the circumstances, UK data-protection law may give you rights to access your personal information, correct inaccurate information, request erasure, restrict processing, receive certain information in a portable format, and object to processing. Where we rely on consent, you can withdraw it at any time without affecting earlier lawful processing.
To exercise a right, contact info@rising-edge.co.uk. We may need to confirm your identity before acting on a request.
You also have the right to complain to the UK Information Commissioner's Office (ICO) if you are unhappy with how we handle personal information. We would appreciate the opportunity to address your concern first.
We do not currently use solely automated decision-making that produces legal or similarly significant effects on individuals.
COOKIES & WEBSITE TOOLS
A Minimal Tracking Approach
At the date of this policy, the public Rising Edge website does not intentionally deploy advertising pixels or behavioural analytics cookies. Essential technologies, normal server request logs and security controls may still be used to operate and protect the site.
If we introduce non-essential analytics, advertising or similar tracking technologies in future, we will update this policy and provide any consent controls required before those technologies are used.
UPDATES
Changes to This Policy
We may update this policy as Rising Edge begins trading, introduces new services or suppliers, or legal requirements change. The latest version and update date will be published on this page.
QUESTIONS?
Talk to Us
For privacy questions or a data-rights request, contact Rising Edge Automation directly.